The Wisconsin Retail Lumber Association is partnering with lumber dealer associations nationwide in an effort to promote home ownership, construction and remodeling.  As published in the March 20, 2009, Random Lengths report, the following positive market conditions illustrate why we believe that now is the perfect time for the American public to DREAM AGAIN.

1. Affordability of both homes and building materials are now at an all-time high

2. Existing home sales are rising

3. There is an abundant supply of homes from which buyers can choose

4. There are some amazing incentive programs now available federally and through various local and state governments

5. Interest rates are at all-time lows

We believe lumber dealers and suppliers can play a vital part in educating the public that now would be a terrific time to build a new home, buy a home that is on the market, or finally build that long-desired room addition or garage. 

The WRLA is providing your company with this free DREAM AGAIN kit.  Included in the kit are: 

• An electronic version of the DREAM AGAIN poster for reproduction

• Sample editorials that you can personalize and send to your local paper

• Sample display advertisements for local newspapers and publications

• Sample bill-stuffers that can be copied, cut, and used with invoices.

• Suggestions on how to have the posters printed

Starting May 15, and running through the summer of 2009, the campaign will be nationwide and anticipates that every local lumber yard and their suppliers will take part in just a small way.  Because we have dealer-members and associate- members in every significant city in the United States, we corporately possess amazing public relations strength if we all act together towards the same end.

It is our hope that each of you will participate by doing the following in your local communities: 

• Print and display the poster in your stores and in your cities 

• Personalize the editorial and/or display ads for use in your local newspapers and publications

• Print, cut, and include the statement stuffers in all your mailings over the summer

• Consider placing the poster or display ad on billboards or advertising on buses, benches, etc. 

As your association we will, of course, be available to help you with this promotion.  Professional printers can create full-color posters using the electronic files that are available with the DREAM AGAIN kit.  Posters can be printed and mounted on foam boards for under $40.00 at Kinko’s at http://fedex.com/us/office/.

dream again kit